A personal financial coach is someone who focuses on helping people build better money habits. Many personal finance coaches are not licensed to sell investments or manage money; they are more interested in how you behave with money. Since behavior is their key focus, you don’t have to worry about being sold investments that line their pockets with a nice commission; only being willing to do the work required to be a responsible steward of your money. 

A good personal finance coach will sit down with you to understand your personal situation, your financial goals, fears, risk tolerance, preferences, and mindset about money to co-create a plan that works for you. A financial coach will also challenge you to build the discipline that allows you to stick to plan and cement money behaviors that build wealth, establish financial legacies and make money worries a thing of the past.